Vishal Batish

India with a population of more than 1000 million is one of the hottest hub for global online players. With rapid rise in number of internet users and growing infrastructure, India has shown tremendous potential in being one of the most favored location for global online players.

Talking about online companies and their presence in Indian Market, besides local companies like Naukri.com, Rediff.com, CricInfo.com, Shaadi.com,  global companies like Google, Facebook, Yahoo are exploring and trying to capture the online space.

Why India? Well, the answer is the pretty simple. In year 2009, India was at par with US’s number of internet users with figure around 60 million. The figure of 60 million was for around 50% of US population where as 60 million amounts to just 6 % of Indian population. This shows what  potential is in store from Indian markets and global online companies know it pretty well. Besides the number of internet users, favorable government policies, professional work culture and availability of high skilled manpower adds to India being a potential hub for global companies. Another factor is the increase in spending capacity of average Indian which makes Indian market even more lucrative.

In coming time, we will be witnessing aggressive branding and exploration of marketing partners by global players for India.