Vishal Batish

Nexus One Smartphone launched by Google is a direct competition to Apple’s Iphone 3GS. Google’s venture in to Android Technology and then coming up with Nexus One is an effort to monopolize mobile ads market. As the number of active smartphone users is cropping up, it is of strategic importance for the leader in web advertising to capture the mobile ads market.With aggressive marketing and constant updation of technology, no doubt with passage of time Google will eat up substantial smart phone market.

Teaming up with HTC to come up with Nexus One, Google not only aims at providing the best to users but also want to penetrate the mobile market as soon as possible. The desperation is obvious, Time is money and timing is everything. People are using handhelds and smartphones to browse net, get information real time and even to place orders. Smartphones can be conveniently used at almost any location and are pretty easy to carry.

One of the biggest advantage for Google would be capturing Local Business Advertizements. With acquisitions and mergers happening, there is aggressive competition on Local Business Ads front too, primarily people use SmartPhones to find about Local Businesses and yes ofcourse, for FaceBook, Twitter and other networking portals.

It would be interesting to see if at this junction, Apple launches a Ad network something like Google AdWords specifically for mobile users. This would definitely steam up the things.

Nexus One will be a serious competition to IPhone 3GS and no doubt in times to come the best technology, best features, reliability, cost and ease of use will win.

Do let me know your thoughts on the same @ vishalbatish {at} gmail.com.